The Brooks LAB invites you to discover inspiring stories
and open yourself up to new possibilities for adventure through
a collaboration with Nowness and a unique range of products.

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FREE TO
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Transcending cultures within cycling and beyond, making connections with new people and new places, and exploring inside yourself.
Total freedom, no limits Brooks LAB Boundless journeys mean you have the freedom to go anywhere with your bike, close to home or into the great unknown
Total freedom, no limits Boundless journeys mean you have the freedom to go anywhere with your bike, close to home or into the great unknown Brooks LAB

New frontiers with
creative intent

Find your inspiration, define your own journey
adventuresto the biggestFrom the everyday

Free to explore the open road
through a boundless world,
by any means.

ENDLESS INSPIRATION Boundless journeys, There’s no end to the possibilities, from city to canyon, through the vibrant and unfamiliar.

Where creativity
and authenticity
meet to forge
the inspiration
for evolution.

from the bicycle. explore creative frontiers A yearning to
Brooks & Nowness
The partnership with Nowness brings a creative approach to boundless journeys by presenting films that explore cycling through captivating narrative storytelling. inspire Films that
Brooks & Nowness Films that inspire The partnership with Nowness brings a creative approach to boundless journeys by presenting films that explore cycling through captivating narrative storytelling.
The Ties That Bind,
Sandra Winther

The story of a family muted by the weight of life, transformed and reunited by the power of the bicycle.
Rite Of Passage,
Iggy LDN

A daily routine of function and style, daily life on the move
Enjoying new experiences, even close to home
Renewed Intuition,
Thibaut Grevet

Ride a bike for a new perspective and see familiar places as if for the first time.
THAT BIND The Ties A short film by New York-based director, Sandra Winther.
A short film by New York-based director, Sandra Winther. The Ties THAT BIND
PASSAGE Rite of a film by Iggy LDN
a film by Iggy LDN Rite of PASSAGE
a film by Thibaut Grevet Renewed INTUITION
a film by Thibaut Grevet Renewed INTUITION
Brooks LAB Special Edition A touchstone to inspire boundless journeys

The new Brooks LAB B17
and Challenge saddle roll celebrate
adventures by bike with a
laser-etched stamp design with
destinations all over the world.

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A touchstone to inspire boundless journeys Special Edition LAB Brooks

With the new passport motif, creative
individuality meets the trademark
high-quality materials and craftsmanship
of bestselling Brooks products.

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The Brooks LAB
inspires creative
projects, exploring the
intersection of cycling
and the cultures,
places and people
discovered along the
way.

EDITIONS Limited Travel stamps cover the leather of the products to evoke a sense of discovery, freedom and escape.

Visual inspiration
enhances the
rugged versatility
of the Brooks
saddle, proven on
a range of surfaces
and absorbing
every challenge.

Tradition meets boundless
journeys in the Brooks LAB
products, inspiring cultural
discovery on every ride.

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The bike becomes a tool for a father
to rediscover himself and to reconnect
with his family before it’s too late.

The love of family
transcends distance,
from Copenhagen
to a world
of pines.

you see inside yourself you to nature and has the power to help The bicycle connects

A tale of self-discovery,
connecting and interacting
with the world and each other.

The bike is a tool
for development,
self-improvement
and connection.

and mental confines. break free from both physical Escape reality, and

An eye-opening journey from A to B,
seeing the beauty in the everyday.

The bike provides
a new vantage point
for a young Parisian
rediscovering her
city.

Redefine the commute for granted as if and see things we take for the first time.