Readers may still recall how we disclosed plans on the Brooks blog in November
regarding our intention to start production of some clothing items, under the auspices of our new label, John Boultbee.
So we're very pleased to announce today that, together with designer Timothy Everest
-the tailor to whom such luminaries as Mick Jagger, Jeremy Irons and David Beckham look when wishing to cut a sartorial dash -these plans have now borne their first fruit.
The Criterion Mk.1 Jacket is the first in a line of what will soon be regarded as the world's finest jackets for cycling, carrying the label John Boultbee, not to mention the fact that behind it stands our name, and all which that implies.
Expect durable, eye-catching and tasteful pieces that will have no need of the tandem accessory of bicycle to make aesthetic sense, but which nonetheless are conceived primarily for use by the contemporary cyclist.
Timothy's almost unparalleled tailoring expertise, as well as his acquaintance with our name and intuitive feel for the demands that cycling makes on a rider's clothes, has placed us in the happy position of being able to submit for our readers' consideration -what we believe is -the finest jacket of its kind. Allow us to present the John Boultbee Criterion Mk.1 (for non-native English speakers, Mk. stands for "mark").
In terms of functionality we have left nothing to chance. An exhaustive list of the jacket's technical features would occupy any busy reader for longer, perhaps, than we would necessarily wish to detain them here. And a picture can, after all, sometimes be worth a thousand words, as they say.
The trick, of course, was to provide such features as reflective strips, fold-out panels, key loops, etc., while making them as visually unobtrusive as possible when not in use. Thank you, Timothy.
The outer surface of the John Boultbee Criterion Mk. 1 is Ventile, a waterproof and windproof treated woven cotton textile designed in England during the Second World War for use in pilot’s suits. Ventile is also popular among birdwatchers and naturalists because is produces almost no noise when in use. Cyclists entering classrooms, movie theaters, or meetings behind schedule will appreciate this feature.
Most readers will be aware of how the chafing of a shoulder bag strap can famously cause unsightly damage to the shoulder area of most upper body garments, so we have covered the shoulder seams with a reinforcement, for example. As to cuffs -again, just as one of many examples, -the fitted woollen rib under each one is host to a thumbhole, which the wearer might wish to use in preventing the sleeves from riding up in particularly nasty weather.
Perhaps one of the more interesting details could be the internal shoulder carry straps, so that the jacket may be taken off and carried like a rucksack.
All in all, we think it looks right
. The Criterion will be available to buy early next year, and on January 19th we'll be showing the first run at Bread and Butter