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May 28, 2013 No comments

The First Ever Rivendell Pop-Up Store.

Friends Events Bicycles Art & Design
The First Ever Rivendell Pop-Up Store.
Rivendell Bike Works will be popping up this weekend. (Photo Manny Acosta) Aficionados of the lugged steel frame game know that it's not just among serious Lord Of The Rings fans that the name Rivendell can conjure an eye-twinkle, followed by the immediate desire on the part of those within earshot to start feverishly exchanging trivia on the subject. Since establishing his company twenty years ago, Rivendell's commander-in-chief Grant Petersen has continually produced bicycles with which their eventual owners tend to develop a rare type of bond, one that goes far beyond the conventional attachment most other riders have towards their machines. So naturally, when a pair of Rivendell owners get together, there's going to be some Bike Talk. There may also be Book Talk. Grant released his first bicycle book, "Just Ride", last year to enthusiastic reviews. He kindly gave us a piece for this year's Brooks Bugle with the background story of its publication. And let's not forget that the still-available back issues of his Rivendell Reader can, as ever, be mined both for good advice and sheer pleasure by anyone with even a remote interest in bikes, honesty or fine sentences. Brooks saddles and Rivendell frames have plenty of shared history on the road. Of course, none of this is breaking news by any means, but we do have some information this morning that in a couple of years' time could figure in a Rivendell Trivia Quiz. When and where did the first ever Rivendell Pop-Up store take place? From June 1st to June 9th, Grant and his team are temporarily setting up shop at a location in the Mission District of San Francisco. Depending on how things work out, they might even stay a bit longer. Apart from being able to see first hand some of the most thoughtfully designed lugged steel frames available anywhere, visitors to the Rivendell Pop-Up will also be able to get their hands on special coupons, limited run Rivendell posters, and maybe even a cup of coffee. Plans for a couple of giveaways and some secret (oops) super-deals are also in the pipeline. But don't tell anyone you heard it from us... And if you're lucky, one of Rivendell's premiere wheel builders Rick Lesnik might be on hand when you drop in, to show you how it's really done. The superb Hunqapillar poster, left, and right, 2012's Rivendell-Goines "collabo". These won't be the only Wheels of Steel instore, though. We've been given to understand that a soothing soundtrack of the finest lugged Swedish jazz will serve as musical accompaniment to guests for at least a portion of the shop's opening hours. You have been warned. Rivendell Bicycle Works SF June 1st through 9th 12pm - 7pm 3156 24th Street San Francisco, CA 94110 ‎