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January 11, 2011 25 comments

The Brooks Hampstead Holdall

Saddles, Bags, Etc. Style & Fashion
By GARETH
The Brooks Hampstead Holdall
Now and then, even a man with a prodigious sock collection runs out of a clean pair Bread and Butter isn't just a great accompaniment to a plate of fish and chips. It also happens to be the name of one of the world's premier trade fairs for the fashion business. These days it takes place biannually (I will admit I had to double check; biennially is once every two years) in the wonderful city of Berlin, Germany, with one show in the winter, and one in the summer. We started showing at Bread and Butter last year, and found it to be a very suitable complement to the more cycling-specific trade fairs which we visit over the course of a year. After all, for a century and a half our wares have enjoyed a reputation for being not just excellently built and extremely durable, but also pleasing to the eye, a fact not lost on the droves of new converts to the idea of a bike as primary means of transport in the city. The halls now used by Bread and Butter for their shows comprised, in a previous incarnation, the storied former Tempelhof Airport in the centre of the city. Famous as the centre for a massive airlift operation during the Blockade of the 1950's, upon its closure it more recently played host to the 2009 European Cycle Messenger Championships, an event of which Brooks was a delighted, hands-on and enthusiastic sponsor. At any rate, next week, the assembled might of Brooks England will be descending on the German capital for a few days to exhibit some of the new items in our portfolio. Near the top of the list of Things We're Extremely Excited About Showing To Our Guests will, of course, be the new Criterion jacket, which we unveiled to readers here just before Christmas. But among other things, we have also been working on some beautiful new bags. For those who won't be able to make it to Berlin between the 19th and 21st to view them in the flesh, we wish to give a foretaste of what they'll find on our stockists' premises a little later in the year. Take a look for starters at this... Cyclists are spoiled for choice when it comes to bags, yet the draw to improve and invent upon this vital cycling accoutrement shows no sign of diminishing. Entering the fray among the wide selection of new bags we will be displaying at Bread and Butter in Berlin next week, we present the Hampstead Holdall, quite possibly one of the world's largest bags for cycling. The Hampstead is a versatile bag for everyday use. It is large enough to hold virtually anything you can carry, but can be attached to a standard rear rack or be worn as a rucksack. The Hampstead expands to mammoth proportions which are allowed by the adjustable straps which secure the bag at any size. The water-resistant treated cotton and foldable top ensure that your contents remain safe from the elements. Brendon demonstrates gravity enhancements of the Hampstead We look forward to sharing the other new bags from this years' collection over the next days.  But first, one more look at the Hampstead, this time showing the drawstring internal lining.
Comments
gravity enhancement... sweet!
james May 23, 2016 at 3:27 PM
only water resistant? not water-proof? also would be interested to see if those clamps, when its worn as a rucksack, don't jam into your sides. there may be info somewhere else but what are dimensions? you claim its the biggest.... lets see some dimensions!
-capt. jake
jake May 23, 2016 at 3:27 PM
We claimed that the Hampstead is "<em>one of the largest</em>" bags for cycling, so no need to call the people over at Guinness, although I'm sure we have a claim somewhere or other in their great book.

The clips rest on the sides of the bag, it would really not be possible for them to jam into your sides, no worries, Captain!
BREGAN May 23, 2016 at 3:27 PM
[...] Brooks England breaks the record with its brand new Hampstead Holdall bag, the world’s largest cycling bag! Well that’s what they say, nevertheless the bag shows some inventive versatility, gravity enhancement and good looking. More to read here. [...]
The mammoth cycling bag « Cyclotomy | Fixed Gear and so much more May 23, 2016 at 3:27 PM
<em>One</em> of the world's largest...
BREGAN May 23, 2016 at 3:27 PM
BR-ENDO!
hurricanejosh May 23, 2016 at 3:27 PM
[...] aniticipation of the upcoming Bread & Butter Berlin tradeshow, English saddlemakers Brooks unveil their new large sized bag dubbed the Hamstead Holdall. The bag features a robust design [...]
Brooks Hampstead Holdall | Hypebeast May 23, 2016 at 3:27 PM
[...] aniticipation of the upcoming Bread & Butter Berlin tradeshow, English saddlemakers Brooks unveil their new large sized bag dubbed the Hamstead Holdall. The bag features a robust design [...]
Brooks Hampstead Holdall | GreenVineImage May 23, 2016 at 3:27 PM
[...] la semaine prochaine au Bread & Butter de Berlin, le spécialiste Anglais de la selle en cuir Brooks vient de faire transpirer l’information sur la toile du lancement son sac Hampstead [...]
The BiCyCle Blog » Archives du Blog » The Brooks Hampstead Holdall Bag May 23, 2016 at 3:27 PM
[...] aniticipation of the upcoming Bread & Butter Berlin tradeshow, English saddlemakers Brooks unveil their new large sized bag dubbed the Hamstead Holdall. The bag features a robust design [...]
[PICS] POP*CULTURE NEWS » Brooks Hampstead Holdall May 23, 2016 at 3:27 PM
There is no P in Hamstead. It is 4 miles from Brooks factory...

http://en.wikipedia.org/wiki/Hamstead,_West_Midlands
Joe May 23, 2016 at 3:27 PM
All of the bag names refer to London, smartypants :)
BREGAN May 23, 2016 at 3:27 PM
http://en.wikipedia.org/wiki/Hampstead
BREGAN May 23, 2016 at 3:27 PM
[...] aniticipation of the upcoming Bread & Butter Berlin tradeshow, English saddlemakers Brooks unveil their new large sized bag dubbed the Hamstead Holdall. The bag features a robust design [...]
Brooks Hampstead Holdall | The Express Art Blog May 23, 2016 at 3:27 PM
[...] Islington has been put together with similar materials to those used for the Hampstead Holdall, which we had a look at earlier in the week. It’s a bona fide big rucksack in terms of volume, [...]
Brooks: Islington | Culture Cycles May 23, 2016 at 3:27 PM
One of the classiest bags I've seen. Well done Brooks! This is going straight onto the wish list.
Adam Leddin May 23, 2016 at 3:27 PM
[...] Uploaded with ImageShack.us 'Brendon demonstrates gravity enhancements of the Hampstead' http://blog.brooksengland.com/wps/sa...dal/#more-1648 [...]
Polo in the news (again) - Page 17 - London Fixed-gear and Single-speed May 23, 2016 at 3:28 PM
Why on earth would all the bags refer to London places? Soho is near Brooks Factory (Soho House), Islington rucksack is named after Islington Row in Edgbaston. Saddles are named from Birmingham postcodes e.g. B17 Edgbaston, B66 & B67 Smethwick, B68 Oldbury, B72 Sutton Coldfield etc. Nice try London, hands off Birmingham Brooks!
Joe May 23, 2016 at 3:28 PM
What came first, the B17 or post codes?
Perce May 23, 2016 at 3:28 PM
According to Wiki, postcodes introduced 1959 to 1974, the B17 saddle in the mid 1890's.
It would be nice to hear from Brooks the story about names and B numbers.
Perce May 23, 2016 at 3:28 PM
We will be posting soon about this.. thanks for all the feedback!
BREGAN May 23, 2016 at 3:28 PM
Postcodes have been around for centuries in Birmingham, when did London start using them? (joke)
Joe May 23, 2016 at 3:28 PM
Great!
... the sunglasses too! (thx Brendon!)
alexbump May 23, 2016 at 3:28 PM
How do I buy the Hampstead Holdall in the USA.
Thank you.

David Evans
david evans May 23, 2016 at 3:28 PM
You may order the Hampstead from our online shop.
BREGAN May 23, 2016 at 3:28 PM