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July 17, 2013 No comments
BROOKS x PEDALED CMWC 2013 COLLABOStyle & Fashion Events Sports Cycling
The sight of a Team Pro, B17 or Flyer bolted to the seatpost of a veteran courier's work bike is one of the most telling tributes that can be paid to a Brooks saddle. Perhaps no other breed of cyclist puts down as many high pressure, start-stop miles as the group of men and women you see snaking through traffic with a radio and a rucksack in any world city where time matters. In recognition, Brooks announces a design collaboration with PEdALED, the Japanese cycle clothing company, to support and commemorate the 21st annual Cycle Messenger World Championships held this year from 30 July - 4 Aug in Lausanne, Switzerland. For this collaboration Brooks presents the Red Team Pro CMWC Lausanne, limited to 300 pieces and bearing the debossed CMWC event logo, and a special CMWC Limited Edition Shoe. has been designed by PEdALED, available now. Deriving unmatched stamina from their daily grind, couriers also have a famous knack for playing hard. So Summer holidays for many consist of having a tilt at the European and World Championships which take place each year. Brooks has been a longtime supporter, as well as enthusiastic and hands-on sponsor. This summer the CMWC comes to Lausanne, Switzerland, near the home of the UCI and some of the steepest hills you could expect anyone to cycle up more than once a month. Of course, Lausanne's couriers cycle up them several times every day, so it's unsurprising that the city's main company, Vélocité, has spawned so many champions. Anyway, we've come together with PEdALED this year to commemorate the 21st CMWC by releasing a joint Special Edition Set comprising a saddle and pair of shoes. A copper-riveted Brooks Team Pro in red, with the event's logo debossed in to the saddle's top covers our end of the bargain, while PEdALED have developed a shoe made with water resistant suede leather, featuring a Dunlop grip sole and reinforced toe. Its reflective red laces add a tasteful smattering of primary colour to the overall composition, but they can be switched out for other laces as the need or wish arises. As we already mentioned, Lausanne boasts many former and current National, European and World Champions of messenger racing. Expectations are unanimous that this year's CMWC main race in Lausanne will be super tough and crazily hard fought, not to mention extraordinarily well organized. And when the prizes (supplied to the event in part by Brooks) have been dished out, it's also hoped that their giant oven-fired outdoor jacuzzi (last seen when Lausanne hosted the SUICMC in 2007) may also make an appearance... This limited editions are available from the Brooks Online Shop or selected Brooks Dealers of Excellence worldwide.