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30 December 2010 26 comments

The John Boultbee Criterion Jacket

Style & Fashion Urban Cycling
By ANDREA
The John Boultbee Criterion Jacket
Readers may still recall how we disclosed plans on the Brooks blog in November regarding our intention to start production of some clothing items, under the auspices of our new label, John Boultbee. So we're very pleased to announce today that, together with designer Timothy Everest -the tailor to whom such luminaries as Mick Jagger, Jeremy Irons and David Beckham look when wishing to cut a sartorial dash -these plans have now borne their first fruit. The Criterion Mk.1 Jacket is the first in a line of what will soon be regarded as the world's finest jackets for cycling, carrying the label John Boultbee, not to mention the fact that behind it stands our name, and all which that implies.
Expect durable, eye-catching and tasteful pieces that will have no need of the tandem accessory of bicycle to make aesthetic sense, but which nonetheless are conceived primarily for use by the contemporary cyclist. Timothy's almost unparalleled tailoring expertise, as well as his acquaintance with our name and intuitive feel for the demands that cycling makes on a rider's clothes, has placed us in the happy position of being able to submit for our readers' consideration -what we believe is -the finest jacket of its kind. Allow us to present the John Boultbee Criterion Mk.1 (for non-native English speakers, Mk. stands for "mark"). In terms of functionality we have left nothing to chance. An exhaustive list of the jacket's technical features would occupy any busy reader for longer, perhaps, than we would necessarily wish to detain them here. And a picture can, after all, sometimes be worth a thousand words, as they say.
The trick, of course, was to provide such features as reflective strips, fold-out panels, key loops, etc., while making them as visually unobtrusive as possible when not in use. Thank you, Timothy. The outer surface of the John Boultbee Criterion Mk. 1 is Ventile, a waterproof and windproof treated woven cotton textile designed in England during the Second World War for use in pilot’s suits.  Ventile is also popular among birdwatchers and naturalists because is produces almost no noise when in use.  Cyclists entering classrooms, movie theaters, or meetings behind schedule will appreciate this feature.
Most readers will be aware of how the chafing of a shoulder bag strap can famously cause unsightly damage to the shoulder area of most upper body garments, so we have covered the shoulder seams with a reinforcement, for example. As to cuffs -again, just as one of many examples, -the fitted woollen rib under each one is host to a thumbhole, which the wearer might wish to use in preventing the sleeves from riding up in particularly nasty weather.
Perhaps one of the more interesting details could be the internal shoulder carry straps, so that the jacket may be taken off and carried like a rucksack. All in all, we think it looks right. The Criterion will be available to buy early next year, and on January 19th we'll be showing the first run at Bread and Butter in Berlin.
Comments
Oh my!! Simply magnificent. I can't wait till it is actually available for purchase. Will there also be a line of britches / knickers to match?
Matthew 23 May 2016 at 15:26
Thanks Matthew, at this time however, we do not have plans for any trousers.
BREGAN 23 May 2016 at 15:26
[...] and eye on John Boultee. Related posts: » Ben Wilson “Seebikesaw” for Brooks England» Our Legacy Brooks [...]
John Boultbee Criterion Mk. 1 Jacket (Brooks England) | Selectism.com 23 May 2016 at 15:26
That is a dashing garment, waterproof and windproof is an added plus.
Traditionally Styled 23 May 2016 at 15:26
Prefer the look of that coat without the belt. Something more akin to Barbour's exquisite, but way overpriced riding jacket (limited release). Anyway, very glad you're going down this road.
Mars 23 May 2016 at 15:26
an awesome jacket !! i look forward to getting me one, after i purchase one of ur famous saddles for my new electra cruiser
rudolph garcia 23 May 2016 at 15:26
can i buy the sample!
chris 23 May 2016 at 15:26
Seriously? My first thought was WTF?
william richardson 23 May 2016 at 15:26
Any info regarding the proposed price?
Adam 23 May 2016 at 15:26
Sources tell us less than a Bentley, but considerably more than a Beamish. Will keep you posted!
BREGAN 23 May 2016 at 15:26
The jacket seems to be a tad short. Would need a bit extra length, especially at the back, to give full cover when leaning forward in riding position.
Ken Rutherford 23 May 2016 at 15:26
The jacket comes equipped with a fold-down rear flap for this contingency.
BREGAN 23 May 2016 at 15:26
[...] via: the brooks [...]
The John Boultbee Criterion Mk. 1. | fashionmasters.co.cc 23 May 2016 at 15:26
[...] via: the brooks [...]
The John Boultbee Criterion Mk. 1. the best of fashion and celebs | the best of fashion and celebs 23 May 2016 at 15:26
[...] movie theaters, or meetings behind schedule will appreciate this feature.
Mk1-John Boultbee Brooks jacket | URBAN FIXED GEAR ONLINE MAGAZINE 23 May 2016 at 15:26
So when's this beautiful jacket available to buy? I keep looking back at the site and it's still not available
Murray 23 May 2016 at 15:26
Just love the look of this jacket , want to bin my Barbour for this stylish jacket instead ! Hope it is launched soon , and not too expensive please ! (It is always worth asking !!!!)
Tim 23 May 2016 at 15:26
Less than a Bentley, more than a Beamish.
BREGAN 23 May 2016 at 15:26
Waxed cotton is timeless! I believe it needs length, especially at the bum. Does it come in blue, green, red or black?
David Hudson Baker 23 May 2016 at 15:26
Are we any closer to launch? It's been quite a while since I've heard news about this jacket, yet I'm still awfully keen on this fine piece of clothing. Let us buy it already!
Livingston 23 May 2016 at 15:26
Yes, by definition we are closer to the launch than we were over three months ago. :)

But seriously, you will have to wait until the Fall I'm afraid. I'll tell you what, I will look into the possibility of doing a post about what is going on right now, as the jacket is being made in London, not Smethwick.
BREGAN 23 May 2016 at 15:26
[...] there is more info on the jacket here interesting read The Brooks England Blog ROLLING ON TWO'S Reply With Quote   + Reply to Thread [...]
Brooks Jackets 23 May 2016 at 15:26
Very beautiful jacket!
Where is it possible to buy one?
Mike 23 May 2016 at 15:26
Check www.brooksengalnd.com this Autumn!
BREGAN 23 May 2016 at 15:26
How small is a "small"? I am 5' 4''and 120lbs.
René 23 May 2016 at 15:26
[...] The Brooks England Blog » Blog Archive » The John Boultbee …Dec 21, 2010 … The new Brooks clothing label, John Boultbee, is proud to … [...]
John boultbee | Beinsure 23 May 2016 at 15:26