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11 January 2011 25 comments
The Brooks Hampstead HoldallSaddles, Bags, Etc. Style & Fashion
fish and chips. It also happens to be the name of one of the world's premier trade fairs for the fashion business. These days it takes place biannually (I will admit I had to double check; biennially is once every two years) in the wonderful city of Berlin, Germany, with one show in the winter, and one in the summer. We started showing at Bread and Butter last year, and found it to be a very suitable complement to the more cycling-specific trade fairs which we visit over the course of a year. After all, for a century and a half our wares have enjoyed a reputation for being not just excellently built and extremely durable, but also pleasing to the eye, a fact not lost on the droves of new converts to the idea of a bike as primary means of transport in the city. The halls now used by Bread and Butter for their shows comprised, in a previous incarnation, the storied former Tempelhof Airport in the centre of the city. Famous as the centre for a massive airlift operation during the Blockade of the 1950's, upon its closure it more recently played host to the 2009 European Cycle Messenger Championships, an event of which Brooks was a delighted, hands-on and enthusiastic sponsor. At any rate, next week, the assembled might of Brooks England will be descending on the German capital for a few days to exhibit some of the new items in our portfolio. Near the top of the list of Things We're Extremely Excited About Showing To Our Guests will, of course, be the new Criterion jacket, which we unveiled to readers here just before Christmas. But among other things, we have also been working on some beautiful new bags. For those who won't be able to make it to Berlin between the 19th and 21st to view them in the flesh, we wish to give a foretaste of what they'll find on our stockists' premises a little later in the year. Take a look for starters at this... Cyclists are spoiled for choice when it comes to bags, yet the draw to improve and invent upon this vital cycling accoutrement shows no sign of diminishing. Entering the fray among the wide selection of new bags we will be displaying at Bread and Butter in Berlin next week, we present the Hampstead Holdall, quite possibly one of the world's largest bags for cycling. The Hampstead is a versatile bag for everyday use. It is large enough to hold virtually anything you can carry, but can be attached to a standard rear rack or be worn as a rucksack. The Hampstead expands to mammoth proportions which are allowed by the adjustable straps which secure the bag at any size. The water-resistant treated cotton and foldable top ensure that your contents remain safe from the elements. Brendon demonstrates gravity enhancements of the Hampstead We look forward to sharing the other new bags from this years' collection over the next days. But first, one more look at the Hampstead, this time showing the drawstring internal lining.