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5 January 2012 No comments
PEdALED Online Shop OpenStyle & Fashion Urban Cycling
Early last year we announced our intention to complement the range of John Boultbee jackets with a line of clothing to wear in and out of the saddle from Hideto Suzuki's PEdALED label- Today we are happy to draw your attention to the newly opened PEdALED online shop. To this end we have entered into a partnership with Hideto Suzuki, the founder of PEdALED, so in the coming months it should be increasingly easy for you to find PEdALED pieces hanging near John Boultbee Criterions at Brooks Dealers of Excellence and elsewhere. From the beginning of our cooperative efforts with Hideto, what has continually struck us is his unswerving and understated approach towards excellence in all matters that surround the conception and production of everything bearing his name. We have written on the blog before about Hideto's spiritual, professional and geographical travels (he departed the rag trade and tailoring business for a time to build log cabins, only to return some years ago looking to somehow insinuate his experiences into the fabrics and stitches of a set of clothes designed for use on the bike), and like to think that in this new collaborative venture with us, he has perhaps now found somewhere to hang his hat permanently.