We here at Brooks England are proud to be taking part in a new exhibition that is taking part at the Design Museum in London. Cycle Revolution celebrates the diversity of contemporary cycling in Britain from every day commuting to Olympic level competition and looks at where design and innovation may take the riders of the future.
As one of the oldest British cycling companies we felt compelled to support this fantastic exhibition that opens on 18th November and is well worth a visit if you find yourself in the British capital. To find out more about the inspiration behind the show, we caught up with the curator.
Q&A with Cycle Revolution Curator Donna Loveday
Why is the Design Museum staging this exhibition now?
Cycling is gaining popularity in the UK at a rate not seen since WWII. It was the museum’s trustee and founder Sir Terence Conran who first had the idea of creating an exhibition about bicycles. The Design Museum always aims to give its visitors a picture of where the design industry is now, and where it may be headed, so we wanted to look particularly at contemporary cycling culture – from professional sportspeople to urban planning. The exhibition looks at innovation in bicycle design, and also at what cycling means to the people who love it.
How many bicycles are in the show?
What is the oldest bike? What is the newest?
The oldest bike on show is the 1880s safety bicycle. There are many very new bikes on display – some are even prototypes which haven’t gone in to production yet.
What is the most precious bike in the show?
It is impossible to say which is the most precious, but we are thrilled to be showing Eddy Merckx’s hour record bike from 1972 beside Sir Bradley Wiggins’ from earlier this year.
What other sorts of things can I see there?
Everything from vintage cycling jerseys to folding helmets. The exhibition includes cycling accessories, bike making tools, as well as photography and specially commissioned films.
Does it look at cycling outside the UK?
Absolutely. In particular the future section looks at cycling infrastructure in nine cities across the world – Amsterdam, Copenhagen, Freiburg, Seville, Bogotá, Tokyo, New York, Montreal.
Does it look at safety?
Yes, cycle safety is a huge issue, and the exhibition explores different initiatives such as Mini Hollands, Quietways, and Space for Cyclists, which aim to make cycling safer.
How is the rise of women cycling represented?
We were always keen to include a range of female voices in the exhibition. Women represented in the show include: professional cyclists Shanaze Reade, Tracy Moseley and Joanna Rowsell; bike builder Caren Hartley, and the winner of the museum’s search to find the Ultimate Urban Rider, Lucy Granville.
How can visitors interact with the exhibition?
The exhibition’s Social Wall encourages visitors to share their cycling memories via social media using the dedicated hashtag #CycleRevolution.
Cycle Revolution at the Design Museum (London, UK)
18 November 2015 to 30 June 2016