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Creams, Balms, Etc. Creams, Balms, Etc.
It could all have been avoided with a judicious slathering of chamois cream. We’re only too painfully aware of the care needed to be taken with that most ample point of contact between rider and machine. The “naughty bits”, as it were.  And normally the use of a Brooks saddle is, of course, a sure-fire way to prevent nether-regional discomfort. But when cycling in extreme weather conditions, or over extremely long distances, many people find it wise to take a step further than our Imperial line and employ an additional precaution against what Mr. Brooks tactfully described a century ago as “perineal pressure”. Chamois creams and other preparations which supposedly carry out a “chamois-cream-like function” have been hungrily snapped up by bikers since shortly after the first bicycles went into production. In fact, long before that time, anybody who spent an inordinate amount of time on horseback also tended to be on the lookout for any relevant new treatments hitting the market. Now, as then, when it comes to useful cycling-related stuff, we at Boultbee Towers cast a wide net. Often, this results in a catch not necessarily cycling-specific. But no need to throw them back in the water, when perhaps in no other area of cycling is there such recourse to products initially designed with other purposes in mind. At any rate, nowadays, a rider looking to go the extra mile in pressure prevention can choose from among other remedies, the Pun-tastic, the Alp-Evoking, or the I-Can’t-Believe-It’s-Not-A-Chamois-Cream. We take a look at a few today. Rest assured that anyone who uses a bike regularly will be delighted to find any of the following tubs or tubes nestling at the bottom (no pun intended) of their Christmas Stocking later this month. Say howdy to Chamois Butt’r. For many years on the other side of the Pond, this has been the go-to paste for happy cyclists keen on staying that way. And in case the wordplay isn’t spelt out clearly enough for everyone, the Butt’r's “B” has been helpfully rendered on the tube by a commercial artist in the form of a cyclist’s rear-end. In America, they also sell a “European-style” version of the Butt’r, which differs from the domestic one by being minty. Plans are now afoot for a new U.S. Edition of Proofide. Details to follow. (Hint- “Fruits-of-the-Forest”) Of course, any self-respecting (and universally respected) cycling brand with a name like Assos could be justifiably charged with colossal dereliction of duty were they not to enter the perineal ointment fray. And so it is that everybody’s favourite Swiss purveyor of cycling stuff has its own cream, or, beg pardon, creme.  And a very fine (many say the finest) creme it is, too. A cream inspired by such a landscape can only be good. Photo by Ben Ingham for Rapha. Lavender… Juniper… Patchouli… the stunning vista of Mont Ventoux, the poetry-inducing aromas of the roadside flora… it can only be Rapha weighing in with their take on how to avoid squirming in the hotseat. With ingredients like Shea Butter and Rosemary, the buyer might easily be tempted to slather this stuff on a baked potato, but we have been assured that this is certainly not one of Rapha Chamois Cream’s recommended “off-label” uses. Around the 1890?s, not terribly long after John Brooks’ horse died, causing him to borrow a neighbour’s bike and thereby setting in motion the chain of events which leads us to this morning’s post, dairy farmers’ wives all across America were becoming increasingly (and pleasantly) surprised at the strange, new-found softness of their husbands’ normally rough, be-callused hands. The answer lay here. Bag Balm quickly developed from mere agricultural lubricant to veritable Panacea for the Ages, its many “off-label” uses still widely documented all over the Information Superhighway. Perhaps unsurprisingly, the Balm moonlights as chamois cream. There has been no shortage down the years of other companies getting in on the act of selling cows-teat-ointment and thence diversifying into the chamois cream game on the back of their earlier success. Some of them even bring wordplay to the table. Exhibit A. Udderly, um… never mind. The timeline is maybe getting a little stretched, but it is none the less true to say that not long after the American Housewife was discovering Bag Balm, the German Hausfrau was becoming acquainted with Ballistol. Developed before the First World War as an all-round cleaning and lubricating material, Ballistol was a mineral-based, biodegradable fluid primarily used to oil guns, and to weatherproof leather. Like a continental Proofide, really, which incidentally also goes down rather well on Christmas morning… Ballistol is still available nowadays in various states to pour or spray, and generally held to be wunderbar in German-speaking parts of the world, for all sorts of non-munitional purposes. And while it cannot be specifically sold as a “medicine”, Ballistol’s makers suavely point to its disinfectant, and widely remarked-upon wound healing qualities when the question arises of applying it to a chamois or skin. We’ll leave you in this spirit of multi-purposing with a final pair of non-typical approaches to cycling soreness and Yuletide present-giving; for the Carnivores (see bottom of article) and also for any readers with offspring still in their nappies. More gift ideas to follow…  
Brooks Historical Timeline Brooks Historical Timeline
The next time you find yourself perched comfortably atop your favourite Brooks-equipped bicycle, enjoying a smooth ride and experiencing no discomfort due to inadequate or even downright unsuitable seating arrangements, take a moment and spare a thought for your earliest bicycling forebears. At the time of the first craze for two-wheeled locomotion in the latter half of the nineteenth century, the new-fangled devices were dubbed “bone-shakers”, being reliant upon a bar of iron (that famously supple material!) across the top of the frame to support the seat! Food for further rumination whilst enjoying your ride in Brooks-supported comfort, here are a few further milestones in the history of the company which have perhaps done the most to reduce the shaking of your bones. Alas, this being a Blog somewhat hampers any depiction of these events as a ‘Timeline’. None-the-less, this chronology of events culminating in the supreme comfort from which you benefit each time you mount your bicycle serves to illustrate our dedication to your posterior comfort. 1865 – The young John Boultbee Brooks, 19 years of age, aquires a new-fangled velocipede, upon which he cuts a dashing figure. However, that was not all that he cut, the wooden saddle proving to be excruciatingly uncomfortable. Fortunately, his father produced leather for the manufacture of horse saddles, still the most common mode of transport for JB Brooks and his contemporaries. Young Brooks set about designing and developing a comfortable leather bicycle saddle at his father’s workshop. The rest, as the somewhat timeworn expression goes, is history: 1866 – JB Brooks (1846-1921) establishes a works in Great Charles Street, Birmingham, for the manufacture of leather strapping for horse harnesses and general leather goods. 1870 – Having noted that ever more of his customers were indulging in the new pastime of cycling, JB Brooks began to concentrate on the manufacture of bicycle saddles. 1880 – The first safety bicycles became available, and with them the requirement of more comfortable saddles. Riders then were as unwilling then as today to suffer undue discomfort, and were scornful of the painful ‘shaped piece of wood’ variety of cycle seating. 1882 – Brooks filed his first patent for a sprung bicycle saddle, itself a first. He went on to file further patents for bicycle saddle designs, as well as motorcycle saddles and a veritable multitude of other goods. These included galoshes, snap-on leggings, handlebar muffs, folding footrests, toe-straps, gents and ladies cycling shoes, oil-skin clothing and of course bags. Many of these items can be seen today in cycling museums in both Wales and Cornwall. It is less well known that Brooks also manufactured furniture – chairs, tables, desks, cabinets and mirrors for home, hotel or business use, as well as stools, lockers, cupboards, bins, shelves and tables for commercial and industrial use. Many of these items are chronicled in the Brooks England collection of historic product catalogues and sundry publications. 1900 – By the early 1900?s Brooks Ltd. offered an astonishingly broad range of bicycle saddles and sundry accessories such as saddle bags, tool bags, inner tube cases, motorcycle belt cases, pannier bags, hat cases and even bicycle-mounted cigar trays. 1920 – Brooks took over the Lycett Saddle Company, and in the same year became the established first choice saddle of cycling champions. This marked the beginning of a period during which every rider in the Tours rode upon a Brooks saddle. Indeed it is this pedigree which is the focus of our current marketing campaign, which features images of famous racing cyclists of yesteryear riding the great stage races with Brooks saddles. 1926 – The B66 saddle was introduced, going on to become our best seller and still accounting for over a third of the company’s total saddle sales. This despite the subsequent introduction of ever more refined saddle designs! 1930 – Brooks took over the Leatheries Cycle Saddles company, as well as purchasing a motorcycle company named, coincidentally, the Brookes Company. 1935 – No fewer than 60% of the 2,733,000 cycle saddles produced annually in Great Britain are the products of J.B. Brooks and Co. 1939 – With the advent of war the Brooks’ skills and plant were rapidly harnessed to assist the British war effort. 1945 – The war over, Brooks entered a period of rapid expansion on a greater scale than all years previous. 1955 – Brooks experiences a boom period, with a workforce of over 1,500 manufacturing some 55,000 leather saddles plus 25,000 mattress saddles every week. 1958 – The saddle division of Brooks Industries Limited was acquired by the Raleigh Cycle Company. 1960 – Raleigh Cycles was in turn acquired by British Tube Investment Group, who subsequently transfer both Brooks and Sturmey-Archer first to their automotive division, then to the bicycle division. 1962 – Brooks relocates to the Downing Street Works, Smethwick, Birmingham, there to be amalgamated with the Wright Saddle Company to become the Raleigh Saddle Division of TI. The current Brooks facility is only a few miles north west of the original Smethwick site. 1969 – During July the Brooks facility is ravaged by fire, and completely gutted. Undaunted, Brooks staff salvaged what remained of the plant and stock and recommenced production. 1987 – Brooks, as part of the TI Bicycle Division, was taken over by the American Derby International Group. 2002 – Brooks England is acquired by Selle Royal, Italian saddle giants themselves who manufacture a staggering 80,000 foam padded saddles a day, which is more or less the number of leather saddles which Brooks puts out in an entire year. Despite the marked difference between the highly technologically advanced products of Selle Royal and the more traditional manufacturing skills involved in the creation of Brooks leather saddles, the intentions of the new parent company are to respect and maintain the traditions and history of Brooks, which will continue to be made only in Smethwick, Birmingham, England. Today – Brooks saddles are available in over 20 countries. A unique range has been newly developed for Japan, where Brooks enjoys a highly regarded position as the choice of the cycling connoisseur. In Scandinavia Brooks is enjoying something of a resurgence in popularity, having not been represented there for over two decades. Germany continues to be the largest consumer of Brooks saddles by quantity, the Netherlands per capita. More and more high-end manufacturers of bicycles are now specifying Brooks saddles as original equipment, including the likes of Cannondale and Koga Miyata. Of course we still enjoy the support of highly reputable framebuilders such as Roberts, Mercian and George Longstaff, to mention but a few.