BROOKS DEALERS OF EXCELLENCE




	Our new dealer database features only the dealers who have registered and been accepted for the Dealers of Excellence program. The dealers are listed by the number of rivets. Here is a brief description of the standards used in the evaluation process. 1 RANGE OF BROOKS PRODUCTS carried by the shop 2 Position and look of the DISPLAY OF BROOKS PRODUCTS 3 NUMBER and TYPE of bikes with Brooks Products sold in the shop 4 Bikes and accessories COMPLEMENTARY to BROOKS PRODUCTS 5 Statement or story showing the shop’s PASSION FOR BROOKS 6 Shop ATMOSPHERE, LOCATION, & PERSONALITY Please be aware that a comprehensive RANGE OF BROOKS PRODUCTS is a prerequisite, but not the only parameter to receiving a high rating. Here is an approximate indication of the minimum range of products we expect our Dealers of Excellence to carry:


	To be evaluated, you will first need to open an account and register your shop using the forms in the Register & Log In page. You will then need to fill in a questionnaire and submit photos regarding the six above points. Your answers and photos will be used to initially evaluate and rate your shop.		Be aware that we primarily look more at the width and presentation of the product range, than at the business your shop generates. This enables smaller shops to qualify for the program.
			Be aware also that shop ratings are periodically re-assessed. In most cases we will reconfirm or upgrade the ratings, but we might also occasionally downgrade some shops.

	OUTSTANDING & SUPREME Last, but not least, rating your shop is not an exact science, so there is a degree of subjectivity in the process. We will try to visit your shop personally or through the representatives of our distributors if we feel the need for more information.