Est. 1866 The Story of John Boultbee Brooks

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Over almost a century and a half, Brooks England has grown from a small workshop to a byword in quality craftsmanship. Back in 1865, John Boultbee Brooks left his hometown of Hinckley in Leicestershire with just £20 in his pocket.

He headed for Birmingham, where in 1866 he established a business in horse harnesses and general leather goods in Great Charles Street under the name JB Brooks & Co. In 1878, the unfortunate death of Mr Brooks’ horse led to a stroke of inspiration. Unable to afford another horse, he borrowed a bicycle in order to commute to work. He found the seat so uncomfortable that he vowed to do something about it.

On 28 October 1882, Mr Brooks filed his first saddle patent. Waddling cyclists everywhere rejoiced and the new product was a roaring success.

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JB Brooks & Co. became known and respected for its beautiful leather handcrafted saddles, and soon started to make cycle and motorcycle bags and other accessories.

Traditional techniques in manufacturing leather saddles were passed down from generation to generation of craftsmen as the company grew under the guidance of the Brooks family until 1958.

In 1962 Brooks became part of Raleigh and moved to the current works in Smethwick in the West Midlands, just a few miles away from the original premises.

In the last decade, we have struck out on our own again as Brooks England, following a new course that honours the company’s heritage. Inspired by the timeless products designed by our predecessors, we have revived the original slogan ‘Saddles, Bags, Etc’ and introduced a range of cycle bags and other cycling accessories.

Brooks England is steeped in history, a prestige brand that boasts almost 150 years of tradition and expertise. But quality and style never age. Do come in and take a seat.

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